Open Studio : Design Management

Open Studio : Design Management 

        Welcome Dr. Toh teach our design management . His speech and powerpoint is very clarity .
        First of all , he introduce the history of design management .
        Secondly, it`s about the process of what include in the design management : design thinking , visionary design , design creation process ,strategic design management and design entrepreneurship grouping together .
        Next there are three examples to compare different market -- red ocean / blue ocean / blue sky :

• red ocean means alarm , because of the high competitive ,even though just have existing demand and low risk , but less profit make the quality more worse , I think this is a vicious cycle system ;
• blue ocean means balance , so the product keep in value innovation . the company in this period suffer medium risk ,so they have the highest income , and the company keep at the peak on the development . 

• blue sky means environment friendly , they are innovation category and technology is their core , this kind of company have high risk , but with high value , I think this kind of company operate will , in the near future , they will be the leader in the related industry .

        For the company , if don`t want eliminated , one side they must keep innovation , the other side as a for-profit organizations , they must consider the cost , so the company must find the balance point of value innovation .

" Value " in the dictionary`s explanation is : 

• the regard that something is held to deserve; the importance, worth, or usefulness of something.
• a person's principles or standards of behavior; one's judgment of what is important in life.

         value is promise . once promise ,no matter how difficult or hard , I should do my best to achieve the promise .

         Between creator and user/stakeholder area is value . here are two example : 

         Through compare two light bulb to judge the different value : the first one is utility , it`s cheap and simple but perishable and energy not saving . the second one is efficiency , it`s expensive and made difficult but energy saving and safety . if lower the price , I think the second will sell well , at the same time profit it earned back , just find the balance of profit and cost .

        The value difference between these two building mainly reflected in the function , first building is for living and second is for believing . not only the former but also the later building really looks so beautiful and artistry , After calculate to use the least materials and money to build the most functional building , then according to the local conditions to design make it more artistry .

        There are two dimensions of design value , one is economic value ,include : profitability / differentiation / innovation and recognition , the other is emotional value , include: style / performance / story and experience . some customs take a fancy to economic value , others take a fancy to emotional value , each comes from their experience , how to pricing just compare the market price with the same products , because no mater the customs take a fancy to economic value or the customs take a fancy to emotional value , there must have a acceptable range , so find out the overlap section between the two part is important .

        The importance of value for design : direction / inspiration / decision / practice / communication .firstly upon request to inform what`s the user want ; secondly, mobilization of inspiration ; thirdly , To determine what kind of product design ,not much affected by the external ; fourthly , constantly revised product defects ; finally , description your product to others .

        At last , my value is  : Contribute myself to the society , at the same time achieve my ideal .